Analytics & Reporting

Understanding Success

VML works with more John Deere dealer groups than any other agency, giving us unique insights into what works, what doesn’t, and what could be done better.

In addition to granting you access to your own spend and performance dashboards, we utilize standardized naming conventions to enable aggregation of anonymous dealer spending and performance data which allows us to communicate best practices and benchmarks across the dealer network.

Here’s how we approach this problem for dealers:

Keep track of your current media mix and spending by any custom date range.

Monitor spending by product segment and category.

Set the date range ahead to view your planned media mix for the rest of the year.

Review the aggregate impact of your digital spend for each product category.

Then dive into specific digital platforms to see your channel performance sliced by:

Campaign/Creative Name
Product Promoted
Offer Type Used
Ad Units Leveraged
Audience Targeting Method

Closing the Loop on Performance.

Understanding media performance that leads to a sale is good. Being able to track a sale back to the media that drove that person in-store is even better.

Spinternet CMS Upgrade.

All Spinutech websites now capture lead attribution data with your form fills describing the specific digital campaign and creative that drove that lead. This data is ready to be pushed through to your CRM so you can track your leads from click to sale, enabling true ROI. Ask your FMM about connecting Spinternet forms to your CRM today!