OUR PASSION FOR DEERE
RUNS MORE THAN PAINT DEEP
We are ingrained in your business. For over 20 years, VML has been John Deere’s go-to choice to provide your dealership with full-service co-op marketing. We do this at no additional cost to you.
WE MOVE IRON FASTER
It’s why VML is John Deere’s co-op agency of record. That means significant cost and time savings for you as well as shortening your team’s to-do list.
JUST LIKE A CUT,
WE MAKE YOUR LIFE EASIER
John Deere corporate pays for our services so running with VML is like adding over 70 full-time employees at no cost to you.
No fees or mark-ups on co-op eligible media so your ad budget goes further.
No co-op pre-approval required.
One single consolidated bill debited monthly saves time and reduces paperwork.
WE’RE FIELD TESTED
JUST LIKE YOUR EQUIPMENT
With over 100,000 miles traveled on dealer visits, product training, Deere planning meetings, DAG, JDUG and sales training, we know where you’re coming from and what you need to achieve.
Our veteran team consists of 70+ people across a variety of disciplines.
Aggregated performance data across the dealer network.
Nationally and internationally awarded digital and creative team.
CUSTOM CREATIVE
THAT TELLS YOUR STORY
Your dealership has a story to tell that’s uniquely yours. Our team finds that story and develops it into a custom creative campaign that moves iron.
CUSTOM CREATIVE SERVICES
•
ADZONE DEALER TAGGING & RESIZING
•
NO PRE-APPROVAL REQUIRED
•
CUSTOM CREATIVE SERVICES • ADZONE DEALER TAGGING & RESIZING • NO PRE-APPROVAL REQUIRED •
MORE THAN PAINT DEEP
Our humbly aggressive campaign put the old saying “you’re just paying for the green paint” to rest. We went head to head with our biggest competitor and created exciting but practical comparison content across social, digital, print, point of sale and more! Exclusively made for our fantastic dealer network.
THE RDO REALVERSE
RDO, a John Deere dealer, requested help getting potential customers out of the online browsing space and into the dealership to get butts in seats. Because once you sit on a Deere, there is no comparison. So we leaned into that insight and created a campaign utilizing the momentum of Meta and VR's popularity, to get consumers out of the online consideration space and into the real world dealership to see for themselves and convert to purchase.
We did this by creating an online world with custom characters that represented their real life consumer counterparts. Our characters helped inform consumers of the benefits of RDO + John Deere and urged them to come in and experience the difference at the dealership for themselves. The campaign was so well received in the RDO communities that a follow-up winter version was created to continue the momentum.
DEALER BRANDS + CONTENT
Your brand + voice is crucial to your success. Why? Because you can buy a John Deere at lots of places, but it’s the intangibles that your dealership brings to the table that sets you apart. VML takes what makes your dealership unique and elevates, evolves and refines them to develop your own custom brand. Here are some examples of brand campaigns we have created.
WE HANDLE THE HEAVY LIFTING
LIKE A 5 SERIES
We provide program management, media services, digital services and analytics & reporting at no cost to you. And we never farm out your work.
PROGRAM MANAGEMENT
• Budget management
• Invoice processing
• Co-op submissions
MEDIA SERVICES
• Data-driven personalized plans
• Media negotiation
• Execution, trafficking & reconciliation
• Integrated with national media efforts
• Digital and traditional media
• Group advertising
• Sponsorships
DIGITAL SERVICES
• Paid search engine marketing
• Programmatic display & video
• Paid social advertising
• Streaming TV & radio
• Dynamic media (Cross Channel)
• Performance Max/Demand Generation
• DSP
• In-house seats at The Trade Desk & DV360
• SEO
• Content creating
• Landing page creation
• Spinutech – new website
BETTER DATA = BETTER RESULTS
Halo is our proprietary tool that provides performance dashboards and benchmarking against aggregate dealer averages.
Web analytics set-up & consultation